This class is called “bulk mail” for a reason: a campaign requires a minimum quantity of 200 pieces (or weight of 50 pounds) to qualify. Seasonal peak volumes and other factors may contribute to delays in getting these mail pieces processed and delivered by USPS. Because First Class mail has priority, Marketing Mail delivery times can range from 5-20 days or more. Dimensions: up to 15 inches by 12 inches weight: up to 16 ounces thickness: up to ¾”. In Marketing Mail, postcard-size pieces are classified the same as letters. These are postcards, envelopes, and flats that are or include marketing materials such as: Main UsesĪnything that’s not required to be mailed as First Class or Periodicals. There’s an annual fee, but it can be waived if you barcode all of your mailings and submit electronic documentation. To start mailing with Marketing Mail, you need a permit from USPS. To better communicate the value of the benefits of this class to marketers, it was rebranded in 2017. USPS Marketing Mail was formerly known as Standard Mail. Take care and watch your sizes! Letter-sized pieces that are square or have some other non-machinable characteristic can’t be mailed at machinable rates.
Addresses run through National Change of Address (NCOA) and Coding Accuracy Support System (CASS).Single-piece, commercial, and non-profit rates are available for single-piece as well as presort and automation. Single-piece First Class mail traveling within the same region will still have an estimated delivery time of 2 days. New service standards adopted in October 2021 mean that for 39% of First Class mail, delivery times expanded to 1-5 days for addresses in the 48 contiguous states. 016 inches Flatsĭimensions: Minimum 6-1/8 inches by 11-1/2 inches to maximum 6 inches by 9 inches (changed in August 2021) weight: up to 13 ounces thickness: minimum 1/4 inches to maximum ¾” inches Mail Timeįirst Class pieces mail at the highest delivery priority though not with a guaranteed time. 009 inches to maximum 1/4 inches Postcardsĭimensions: Minimum 3-½ inches by 5 inches to maximum 6 inches by 9 inches (changed in August 2021) weight: up to 3.5 ounces thickness: minimum. These are the size and weight requirements for formats in First Class: Lettersĭimensions: Minimum 3-½ inches by 5 inches to maximum 6-1/8 inches by 11-1/2 inches weight: up to 3.5 ounces thickness: minimum. However, certain types of materials must use First Class, such as: Postcards, envelopes, flats, and small parcels (packages) can include anything mailable, including marketing materials or merchandise. Many people immediately think of postage stamps as the best example of this mail class. What is First Class Mail?įirst Class gets its name because it is the premier level of service offered by the USPS. In this post, we’re going to break down what you need to know about First Class and Standard Mail (USPS Marketing Mail) to make the right call. So which one should you use? It depends on several important factors, including:
#USPS PRICING STANDARD MAIL FREE#
However, free forwarding and return are not available. Because timing isn’t urgent, a mailing campaign can target in-home delivery dates more than a few days in advance. Advertisements, circulars, and merchandise can qualify for presort rates when mailed at or above minimum quantities. Standard Mail’s biggest advantage is lower cost. It costs more but includes free forwarding and return. Each mailing class brings unique strengths, features, and requirements.įirst Class’s biggest advantage is speed, with delivery in a few days for personal and business correspondence, bills, and statements, as well as marketing materials.
In case you were wondering: they are not pretty much the same. When planning your direct mail campaign, the type of postage you choose – First Class or USPS Marketing Mail – plays an important role in determining its success.
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